Google Caffine Alogrithm

I got some clues on "Google Caffine" algorithm update. It will probably be a major overhaul of the calculations that Google uses to rank web pages. Google hasn't revealed the details of Google Caffeine yet. Though Caffine has been implemented in some test servers, this could be more than any other Google algorithm Updates. However, the following factors might be included in the Caffine algorithm.

• Website speed: if you have a slow loading website, it might not get high rankings on Google.
• Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
• Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn't good for your rankings in Google's current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.
• The over-all quality of your website: Google's new algorithm probably will take a closer look at the over-all quality of your website. It's not enough to have one or two ranking factors in place.

You'll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role. Factors like the age of a website, its past history, authority etc. will still play a role in Google's new index. However, the effect of the different factors on your rankings will shift.