In order to help you make more informed decisions about your AdWords keywords, ad groups, and campaigns, Google release a new set of reports for your AdWords account: AdWords Search Funnels (beta). Currently, conversions in AdWords are attributed to the last ad someone clicks before making a conversion, masking the fact that many customers perform multiple searches before finally converting. AdWords Search Funnels help you see the full picture by giving you insight into the ads your customers interact with during their shopping process.
What are AdWords Search Funnels?
AdWords Search Funnels are a set of reports describing the ad click and impression behavior on
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