AdWords Search Funnels

In order to help you make more informed decisions about your AdWords keywords, ad groups, and campaigns, Google release a new set of reports for your AdWords account: AdWords Search Funnels (beta). Currently, conversions in AdWords are attributed to the last ad someone clicks before making a conversion, masking the fact that many customers perform multiple searches before finally converting. AdWords Search Funnels help you see the full picture by giving you insight into the ads your customers interact with during their shopping process.

What are AdWords Search Funnels?

AdWords Search Funnels are a set of reports describing the ad click and impression behavior on

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Happy news on Sitemap for Webmasters

Every one is familiar that Sitemaps are a way to tell Google about pages on site we might not otherwise discover. They're a valuable addition to your site but do not control how many, or which pages will be indexed.

While submitting sitemaps to google via webmaster tools, only 1000 URLs will be accepted but now its possible to submit around 50,000. Great news??

But not sure when does this actually happened, Got it from Google Webmaster Central forum.

Google Caffine Alogrithm

I got some clues on "Google Caffine" algorithm update. It will probably be a major overhaul of the calculations that Google uses to rank web pages. Google hasn't revealed the details of Google Caffeine yet. Though Caffine has been implemented in some test servers, this could be more than any other Google algorithm Updates. However, the following factors might be included in the Caffine algorithm.

• Website speed: if you have a slow loading website, it might not get high rankings on Google.
• Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
• Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn't good for your rankings in Google's current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.
• The over-all quality of your website: Google's new algorithm probably will take a closer look at the over-all quality of your website. It's not enough to have one or two ranking factors in place.

You'll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role. Factors like the age of a website, its past history, authority etc. will still play a role in Google's new index. However, the effect of the different factors on your rankings will shift.

Google Caffeine

Couple of months, a team of Google was working on a project
that’s name is “Google Caffeine.” The main aim of
Google Caffeine is to make Google search results more accurate,
indexing speed, comprehensiveness and many other things.

Before some days Google launched Google Caffeine, a new trend of
search. That is a new search technology which Google is discussing with
developers and selecting their contribution to implement on new Google.
Though there are not any major changes in the rankings but We may see
minor fluctuations. Google gave the name “Caffeine” to this
new technology.Google-Caffeine
Let’s wait and watch what it reflects to SEO guys..!!

Next-generation architecture for Google's web search

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences.

Some parts of this system aren't completely finished yet, so we'd welcome feedback on any issues you see. We invite you to visit the web developer preview of Google's new infrastructure at http://www2.sandbox.google.com/ and try searches there.

KNOL

Do you know a particular subject to write an authoritative article about it????
You will have a tool called "KNOL" soon, which stands for a unit of knowledge. The tool is still in development and the first phase of testing is going on in Goolge. The key idea behind the knol project is to highlight authors.

Visit screenshot of KNOL to get a clear picture.

A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read. The goal is for knols to cover all topics, from scientific concepts, to medical information, from geographical and historical, to entertainment, from product information, to how-to-fix-it instructions. Google will not serve as an editor in any way, and will not bless any content. All editorial responsibilities and control will rest with the authors. Knols will include the opinions and points of view of the authors who will put their reputation on the line. Anyone will be free to write. For many topics, there will likely be competing knols on the same subject. Competition of ideas is a good thing.

For More Information Visit here

Google Analytics - Tacticts

Are you an expert or just a user of Google analytics? You may not know some tactics... Please watch the video.

Video advertising monetization: A discussion at Ad:Tech San Francisco

Last month, Google product managers and marketers held a workshop on video advertising and content monetization at the Ad:Tech conference in San Francisco. Here are some highlights to guide your viewing:
A state of the market: First, your friendly author takes you through trends in video consumption, users' consumption habits, and the estimated market size for video advertising.
History of video ad serving: Robert Victor uses conversations with "Joe and Sam" to describe the evolving needs of buyers and sellers, and previews how Google and DoubleClick In-Stream can fill the gaps.
AdSense for video: Shamim Samadi goes into detail about AdSense for video, describing the various formats we're supporting and recent success stories from Revver on the publisher side and HP on the advertiser side.
YouTube: Tracy Chan describes the compelling opportunities for advertisers on YouTube and how marketers and video creators can take advantage of the new Insights tool to gather a variety of data on viewership of their videos.


For more information on Video advertising & monetization please click here