AdWords Search Funnels

In order to help you make more informed decisions about your AdWords keywords, ad groups, and campaigns, Google release a new set of reports for your AdWords account: AdWords Search Funnels (beta). Currently, conversions in AdWords are attributed to the last ad someone clicks before making a conversion, masking the fact that many customers perform multiple searches before finally converting. AdWords Search Funnels help you see the full picture by giving you insight into the ads your customers interact with during their shopping process.

What are AdWords Search Funnels?

AdWords Search Funnels are a set of reports describing the ad click and impression behavior on

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Happy news on Sitemap for Webmasters

Every one is familiar that Sitemaps are a way to tell Google about pages on site we might not otherwise discover. They're a valuable addition to your site but do not control how many, or which pages will be indexed.

While submitting sitemaps to google via webmaster tools, only 1000 URLs will be accepted but now its possible to submit around 50,000. Great news??

But not sure when does this actually happened, Got it from Google Webmaster Central forum.

Google Caffine Alogrithm

I got some clues on "Google Caffine" algorithm update. It will probably be a major overhaul of the calculations that Google uses to rank web pages. Google hasn't revealed the details of Google Caffeine yet. Though Caffine has been implemented in some test servers, this could be more than any other Google algorithm Updates. However, the following factors might be included in the Caffine algorithm.

• Website speed: if you have a slow loading website, it might not get high rankings on Google.
• Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
• Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn't good for your rankings in Google's current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.
• The over-all quality of your website: Google's new algorithm probably will take a closer look at the over-all quality of your website. It's not enough to have one or two ranking factors in place.

You'll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role. Factors like the age of a website, its past history, authority etc. will still play a role in Google's new index. However, the effect of the different factors on your rankings will shift.

Google Caffeine

Couple of months, a team of Google was working on a project
that’s name is “Google Caffeine.” The main aim of
Google Caffeine is to make Google search results more accurate,
indexing speed, comprehensiveness and many other things.

Before some days Google launched Google Caffeine, a new trend of
search. That is a new search technology which Google is discussing with
developers and selecting their contribution to implement on new Google.
Though there are not any major changes in the rankings but We may see
minor fluctuations. Google gave the name “Caffeine” to this
new technology.Google-Caffeine
Let’s wait and watch what it reflects to SEO guys..!!

Next-generation architecture for Google's web search

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences.

Some parts of this system aren't completely finished yet, so we'd welcome feedback on any issues you see. We invite you to visit the web developer preview of Google's new infrastructure at http://www2.sandbox.google.com/ and try searches there.

How to outrank websites that have more backlinks than your website

If you want to get high rankings on Google, it is necessary that many other websites link to your website. This is something that most webmasters know. What many webmasters still don't know is that a website that has only a few inbound links can outrank a website that has many inbound links.

Why many backlinks alone are not enough

If a website has a high number of inbound links, it does not automatically rank highly for any keyword.

Google specifies the position of a website in its search results by on-page factors and off-page factors.
On-page factors are all factors that can be found on your web pages:
•Did you optimize the web page for the targeted keyword?
•Can search engines find all pages of your website through the links on your website?
•Is the HTML code of your web pages error free so that search engine spiders can easily parse your pages?
•Does your robots.txt file allow search engine spiders to visit your web pages?
•Are your web pages free of all spam elements (no hidden text, no sneaky redirects, no keyword stuffing, cloaking, etc.?

Off-page factors are the factors that cannot be found on your web pages:

•How many websites link to your site?
•Are these links from related high quality pages?
•Do social bookmark websites link to your site?
•Do the links to your website include the keywords for which you want to be ranked highly?

All of these factors are important if you want to get high rankings on Google, Yahoo and Bing.

How to meet Google's requirements:

If you want to get high rankings for a special keyword, you must optimize one of your web pages for that keyword. If one of your web pages has been optimized for a keyword, then Google will return it in the search results.

Unfortunately, there are many websites that target the same keywords as your website. If more than one website has been optimized for a keyword then Google will list the web pages with the best inbound links in the top 10 results.

For example, if 20 websites have been optimized for the keyword "green widgets" then the website that has the most inbound links that use the text "green widgets" as the link text will get the best position on Google.

If your website meets all on-page requirements and has the right kind of links (which does not mean that it must have the most links) then Google will list your website on the first result page.

There are many ranking elements that influence the position of your website in Google's search results. The more elements meet Google's requirements, the more likely it is that your website will be listed on Google's first result page.

For more information visit here

New feature of Adwords

A New feature of Adwords:

Those who use this regularly may know this feature. recently added to google adwords. That is both keywords and placements can be targeted in all AdWords campaigns. Use both to get better control and pricing power on the content network. Previously these both was on either/or option.

What can you do with keywords plus placements?

Bid more or less for specific placements. Let contextual targeting with keywords place your ads across the content network, while you set placement bids for sites that have a special value for you.
Selling soccer shoes? You might bid $1.00 for clicks from any content network pages that match your keywords, but $2.00 when those clicks come from a soccer fan site that's converted well for you in the past.

Show your ad only when both keywords and placements match. You'll get the benefits of keyword targeting while also limiting the places where your ad can appear.
For instance, set your campaign to appear only on your favorite soccer fan site, and only when the site content matches the keyword soccer shoes. You may see less traffic, but AdWords contextual matching will help make sure your placement pages are highly targeted.

Placements are always optional. They're an advanced feature with no impact on your search network advertising. You can add keywords or placements to existing ad groups, or you can leave those campaigns as they are and create new ones with keywords plus placements.

Search for News

News Search Sites

These may not be the places you want to go to find regular sites to keep up with (although they could), but they are great places to search for keywords related to your niche and find current relevant news articles.

Visiting sites like Google News, Yahoo News, or even WebProWire should be part of your daily routine to stay as up to date as possible on what is going on in your niche. These sites index new articles constantly.

Keep abreast of Latest Happenings

Today you have the second thing to get updated. Blogs!. A blog is generally a journal or newsletter which is updated frequently and also this is an online diary used by particular author to share information on a particular subject at regular intervals. So find the most informative blog for your topic and keep visiting it regularly.

Technorati or BlogPulse or other blog search engines are great places to find more sources you should be keeping up with when it comes to views about your niche. The more blogs you are able to read, the more insight you are likely to come away with and ultimately use to your gain.

Check them out often, because new blogs are created and submitted everyday. Your new favorite blog could be created tomorrow.

Keep abreast of Latest Happenings

While learning about things outside your niche is always encouraged too, you should always be on the look out for new strategies and trends that pertain to yours. This will be incredibly beneficial to you for staying competitive.

Following are a few tools you should be using to do for that. Not all are given in this single post. Please visit later to find more tools to find. Here you've one to go on with.

StumbeUpon is an incredible social tool, and you should use that aspect of it, but my favorite thing about it is the search feature. This is not like searching Google or Yahoo looking for relevant results pertaining to a specific query. Searching with StumbleUpon's search tool is a fantastic way to find new resources, articles, and tools related to a topic.

Because of the social aspect of StumbleUpon, you are going to get good results because others have already gave them the thumbs up. So not only are you finding things that other people who are interested in a given niche have enjoyed, you are quite possibly finding new ideas that can help your own business.

Hope you'll come back to see more updates on this topic. Thanks!!