Social Media Marketing | Social Media Optimization

What is Social Media Marketing?
Social media marketing is a relatively new marketing concept which makes use of social networks and social media sites to further online marketing opportunities. It involves publicity, viral marketing and buzz creation. The goal is to create a visitor experience that is unique and generates a desire for guests to:
Continually revisit the site
Link to the site
Virally spread the word about the site
With the development of Web 2.0, the content of a site should create a buzz, be fresh, and be interactive.

What is Social Media Optimization?
Social media optimization makes a site visible within the social media search engines, make content easy to link to and tag, as well as being involved in social media conversations. Once optimized in this way it can bring increased traffic directly from social media search engines. Social media is in a constant state of change. Therefore it is important that developments are constantly observed and incorporated.
Content on the site can include :
Written text
Photos
Graphics
Video
Podcasts
Games
Competitions
Blogs or Forums
Example of social media platforms include:
Blogs, Forums, Wikis, Video Casting, Photo Distribution, Podcasts, Social Networking Space, Social Bookmarking and Tagging Opportunities.