New feature of Adwords

A New feature of Adwords:

Those who use this regularly may know this feature. recently added to google adwords. That is both keywords and placements can be targeted in all AdWords campaigns. Use both to get better control and pricing power on the content network. Previously these both was on either/or option.

What can you do with keywords plus placements?

Bid more or less for specific placements. Let contextual targeting with keywords place your ads across the content network, while you set placement bids for sites that have a special value for you.
Selling soccer shoes? You might bid $1.00 for clicks from any content network pages that match your keywords, but $2.00 when those clicks come from a soccer fan site that's converted well for you in the past.

Show your ad only when both keywords and placements match. You'll get the benefits of keyword targeting while also limiting the places where your ad can appear.
For instance, set your campaign to appear only on your favorite soccer fan site, and only when the site content matches the keyword soccer shoes. You may see less traffic, but AdWords contextual matching will help make sure your placement pages are highly targeted.

Placements are always optional. They're an advanced feature with no impact on your search network advertising. You can add keywords or placements to existing ad groups, or you can leave those campaigns as they are and create new ones with keywords plus placements.