Quick Tips on SEO

1. Meta title and Description tags are very important due to search relevancy and accuracy of site indexing. Clear, concise, and informative Meta Tags produce higher ranking SERP's.

2. Accurate and effective Meta Title can often rank higher than your primary landing page Meta Tag.

3. Your Title Tag must contain keyword or search phrases that should be ranked. Be sure it‘s in the proper length or it will be truncated.

4. Your Description Tag offers you a chance to clearly and concisely explain what you offer and why people should visit your site. Including a quantifiable benefit or selling point will help reduce click-through. Reducing click-through will result in more traffic. More traffic will result in more leads or sales.

5. Optimize and update website content on a regular basis- Content should be relevant to a site's theme, products or services. It’s also important if this content clearly written, concise and contains proper grammar. After all, your website is a direct reflection of your online image. Keep in mind that content contained graphic images cannot be read by Search Engine spiders.

6. Analyze and improve your Site/page download times- While it's not yet clear how much emphasis Google or other Search Engines are placing on site down load times what is clear is the following: Slow loading websites frustrate visitors. Frustrated visitors look elsewhere for their needs. They will back click off your website and visit your competition. Resulting in a poor conversion rates and lost leads. Keep in mind that many searches are now being done by I-phones. Many I-phone connections tend to be similar to 56K dial up services. Performing a Y2K technology test is highly recommended.

7. Provide fresh and updated website content- Fresh and updated content reflects a site that's not stagnant. Your visitors and Search Engine crawlers take notice of this activity. Your audiences search trends change so it's important to monitor them and change your content to reflect this.

8. Include only Quality outbound links in your website- There are high quality and low quality outbound links. High quality outbound links are links that are relevant to your website's core subject or service. Avoid link exchange offers (cross linking) that don’t relate at all to your business or service. Also avoid paying for multiple inbound links that are submitted to obscure sources around the globe. Indications are that these practices can result in your site being penalized by Search Engines. Your website should contain high quality outbound links that educate or persuade your visitors. This will increase their Time On Site and lead to more conversions.

9. Create Quality inbound links- Avoid 'link farming' at all costs. This practice can result in your website being penalized. The most effective and highest rated links are those that are created organically through articles, Social Media platforms, press releases, human edited industry related news or resource sites.

List of Social Bookmarking Websites

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Tips on Social Media Marketing (SMM)

Steps you can take for an effective campaign
Social media marketing can be a great boost to your business, but just the same it can be a nail in your coffin. If you are going to travel down its path, you're going to have to put some time and effort into it. If you are serious about earning business from the social networks, there are several factors that need to be taken into consideration. You can find here the list of Social Bookmarking Websites

Consistency:
One of the most important aspects of social media marketing is staying consistent among social networks."Branding is important when it comes to social media marketing. If you are trying to use social media sites for exposure and traffic not only is it important to brand your domain name, but it is also important to brand your user name by keeping it consistent throughout all social sites", says popular marketing consultant Neil Patel. Many social media users use several sites like My Space, Face book, Digg, StumbleUpon, YouTube, etc. Staying consistent will burn your brand into their memories. This brings me to the next point.

Quantity:
There are quite a few social sites out there. It seems like more every day. It is a good idea to have a presence on as many of these as possible, but don't overwhelm yourself. Be sure to keep up with all of the ones you have an account with. If necessary, assign one or more of your employees to keep up with each account on a daily basis. You don't want to leave untouched pages out there, because potential customers may come across them and you may appear that you don't care about their demographic or that you are lazy. You never want your brand to be reflected in a negative light.
Reputation:
Just as you wouldn't want untouched pages out there, you wouldn't want to have the "wrong crowd" in your network of friends. This can also reflect poorly on your brand. I have discussed this in a previous article.

Participation:
Not only do you want to make sure your pages are kept up, you need to actually get involved in the community, otherwise you're just going to come off as an advertisement.

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