Quick Tips on SEO

1. Meta title and Description tags are very important due to search relevancy and accuracy of site indexing. Clear, concise, and informative Meta Tags produce higher ranking SERP's.

2. Accurate and effective Meta Title can often rank higher than your primary landing page Meta Tag.

3. Your Title Tag must contain keyword or search phrases that should be ranked. Be sure it‘s in the proper length or it will be truncated.

4. Your Description Tag offers you a chance to clearly and concisely explain what you offer and why people should visit your site. Including a quantifiable benefit or selling point will help reduce click-through. Reducing click-through will result in more traffic. More traffic will result in more leads or sales.

5. Optimize and update website content on a regular basis- Content should be relevant to a site's theme, products or services. It’s also important if this content clearly written, concise and contains proper grammar. After all, your website is a direct reflection of your online image. Keep in mind that content contained graphic images cannot be read by Search Engine spiders.

6. Analyze and improve your Site/page download times- While it's not yet clear how much emphasis Google or other Search Engines are placing on site down load times what is clear is the following: Slow loading websites frustrate visitors. Frustrated visitors look elsewhere for their needs. They will back click off your website and visit your competition. Resulting in a poor conversion rates and lost leads. Keep in mind that many searches are now being done by I-phones. Many I-phone connections tend to be similar to 56K dial up services. Performing a Y2K technology test is highly recommended.

7. Provide fresh and updated website content- Fresh and updated content reflects a site that's not stagnant. Your visitors and Search Engine crawlers take notice of this activity. Your audiences search trends change so it's important to monitor them and change your content to reflect this.

8. Include only Quality outbound links in your website- There are high quality and low quality outbound links. High quality outbound links are links that are relevant to your website's core subject or service. Avoid link exchange offers (cross linking) that don’t relate at all to your business or service. Also avoid paying for multiple inbound links that are submitted to obscure sources around the globe. Indications are that these practices can result in your site being penalized by Search Engines. Your website should contain high quality outbound links that educate or persuade your visitors. This will increase their Time On Site and lead to more conversions.

9. Create Quality inbound links- Avoid 'link farming' at all costs. This practice can result in your website being penalized. The most effective and highest rated links are those that are created organically through articles, Social Media platforms, press releases, human edited industry related news or resource sites.

Google Caffine Alogrithm

I got some clues on "Google Caffine" algorithm update. It will probably be a major overhaul of the calculations that Google uses to rank web pages. Google hasn't revealed the details of Google Caffeine yet. Though Caffine has been implemented in some test servers, this could be more than any other Google algorithm Updates. However, the following factors might be included in the Caffine algorithm.

• Website speed: if you have a slow loading website, it might not get high rankings on Google.
• Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
• Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn't good for your rankings in Google's current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.
• The over-all quality of your website: Google's new algorithm probably will take a closer look at the over-all quality of your website. It's not enough to have one or two ranking factors in place.

You'll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role. Factors like the age of a website, its past history, authority etc. will still play a role in Google's new index. However, the effect of the different factors on your rankings will shift.

Next-generation architecture for Google's web search

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences.

Some parts of this system aren't completely finished yet, so we'd welcome feedback on any issues you see. We invite you to visit the web developer preview of Google's new infrastructure at http://www2.sandbox.google.com/ and try searches there.

How to outrank websites that have more backlinks than your website

If you want to get high rankings on Google, it is necessary that many other websites link to your website. This is something that most webmasters know. What many webmasters still don't know is that a website that has only a few inbound links can outrank a website that has many inbound links.

Why many backlinks alone are not enough

If a website has a high number of inbound links, it does not automatically rank highly for any keyword.

Google specifies the position of a website in its search results by on-page factors and off-page factors.
On-page factors are all factors that can be found on your web pages:
•Did you optimize the web page for the targeted keyword?
•Can search engines find all pages of your website through the links on your website?
•Is the HTML code of your web pages error free so that search engine spiders can easily parse your pages?
•Does your robots.txt file allow search engine spiders to visit your web pages?
•Are your web pages free of all spam elements (no hidden text, no sneaky redirects, no keyword stuffing, cloaking, etc.?

Off-page factors are the factors that cannot be found on your web pages:

•How many websites link to your site?
•Are these links from related high quality pages?
•Do social bookmark websites link to your site?
•Do the links to your website include the keywords for which you want to be ranked highly?

All of these factors are important if you want to get high rankings on Google, Yahoo and Bing.

How to meet Google's requirements:

If you want to get high rankings for a special keyword, you must optimize one of your web pages for that keyword. If one of your web pages has been optimized for a keyword, then Google will return it in the search results.

Unfortunately, there are many websites that target the same keywords as your website. If more than one website has been optimized for a keyword then Google will list the web pages with the best inbound links in the top 10 results.

For example, if 20 websites have been optimized for the keyword "green widgets" then the website that has the most inbound links that use the text "green widgets" as the link text will get the best position on Google.

If your website meets all on-page requirements and has the right kind of links (which does not mean that it must have the most links) then Google will list your website on the first result page.

There are many ranking elements that influence the position of your website in Google's search results. The more elements meet Google's requirements, the more likely it is that your website will be listed on Google's first result page.

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Business Marketing strategies for Success

Watch this video for some of the useful Business Marketing strategies for Success.