Google Analytics - New Feature

Google announces two related new Google Analytics features: a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give customers more choice and better control over their data.

Industry benchmarking is a commonly requested new service that enables customers to see how their site data compares to sites in any available industry vertical.
This data will provide actionable insights by providing context for users to understand how their site is doing. For example, if you have a travel website and you get a spike in traffic on Mondays, you may want to know whether other travel sites get that same spike on Mondays.You can also compare your site against an industry vertical different than your own. For example, you might see that your industry's traffic dips at certain times of the year while another industry's traffic increases. Based on that information, you may wish to explore cross promotional opportunities to drive traffic back and forth.

For more information, take a look at the benchmarking FAQs in the Google Analytics help center.

Benchmarking only works if people can opt to share their data into the system, so Google is also introducing a new data-sharing settings page. On this page, customers can choose whether to opt in or opt out of sharing their Analytics data. To be clear, we are not sharing individual data with competitors; we bucket data into industry verticals and then anonymize and aggregate the data. Once you opt in, it may take a couple weeks for the reports to populate.

This content is from Google's Official Blog.